Hello, i'm Sam the heart behind elm collective.

My love for vintage and antique finds started when I bought my first home. I’d always imagined living in a country cottage full of character and while I didn’t quite get the cottage, I did end up in a gorgeous new build in the middle of the Herefordshire countryside.

I started collecting pieces from flea markets, antique shops and charity shops for my home. I realised I loved things that had a history, were maybe abit wonky and unpolished! But were ready for a new lease of life and to make their statement in my home.

With a background in Visual Merchandising and a love for creating well curated spaces, I decided to start Elm Collective to continue my passion. (Also, my house is officially full ... or so my partner keeps telling me.)

Now I’m sharing my finds here, and I hope you love them as much as I do.

Thanks for stopping by , it really does mean a lot.

Sam x