Hello, I'm Sam — the heart behind Elm Collective.

My love for vintage and antique finds started when I bought my first home. I’d always imagined living in a country cottage full of character and while I didn’t quite get the cottage, I did end up in a gorgeous new build in the middle of the Herefordshire countryside.

I began collecting pieces from flea markets, mixing the new with the old through simple, thoughtful styling. I’ve always appreciated the beauty of each find on it's own, with as little fuss as possible. I soon realised that I’m drawn to things with history, pieces that are a bit wonky, a little unpolished, and full of charm, ready for a new lease of life and to make their statement in my home.

With a background in Visual Merchandising and a love for creating well curated spaces, I decided to start Elm Collective to continue this passion. (Also, my house is officially full… or so my partner keeps telling me.)

Now I’m sharing my finds from trips to France and across the UK, and I truly hope you love them as much as I do.

Thanks for stopping by it really does mean a lot.

Sam x